Fig.1. Infographics - Ketogenic diet
This is a school project, the task requires to translate complex textual information into visuals and motion graphics that can be quickly consumed and easily understood. I chose the topic "Ketogenic Diet" to convey the basic information about it through motion graphics.
"Keto diet" is a scientific diet, so I wanted the design to have a fresh and rustic feel, so the colors that I chose were mainly bright tones like red, green, yellow, light blue - colors representing nature. It creates a feeling of joy, enthusiasm and is suitable for the "green" of the Keto Diet - the diet cuts out on all harmful carbs. This color also contributes to the less boring feeling of the Clean and minimalist style I have chosen.
Fig.2. Moodboard
Next, I sketched the ideas into the storyboard and implemented them through Illustrator and After Effects
Fig.3. Storyboard
Fig.4. Digital asset
